Oh it's so very simple
1- bring back some older things that most enjoyed on the old AOL ie:
Buddy Lists ~ IM's ~ our choice of fonts and sounds ~
2- articles all 1 page with minium of ads so we can read article
3- PLEASE cut down on SPAM
4- How about techs who speak that we can understand

I could go on as the list goes on and on but Hey you asked......