By making it possible for one to create an 'alias' email address of one's choice. For instance, this can very easily be done by Mail.Com.
Make it possible for one to create an "Alias" AOL email address, as say at: www.mail.com/ where one merely writes in an alias email and can then switch between the main email address, and your alias email address. (I am surprised that for so very many years on the Internet, AOL has not done this; whilst Mail.com and other recent platforms can so easily do this. [By the way, I am NOT CRITICISING you. I am merely surprised]. :)!
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Claudius Johnson commented
I hope you can see the importance of that facility.
In the meantime, do keep up the good work! You/AOL has been out there far longer than the others. It is, therefore, only NATURAL that you are also far better than the newbies on the block, so to speak. :)!