Whitelist you say? How about you make it a binding and financially liable agreement?
If you are going to ask me to whitelist your site from my adblocker, you must financially guarantee that your ad campaigns are 100% vetted from all forms of malicious content.
Being that AutoBlog is backed by Verizon, there is a very large network behind this website and there might be something missed if a large ad campaign goes out...
So, why am I asking for it to be financial?
If I get a ransomware infection and it's traced back a rogue ad on AutoBlog, you will be responsible for paying me $2000 or more in damages/repair/recovery on a per-computer basis.
So, your end of the agreement is to vet all advertising campaigns, the person or company buying the campaign must prove there's no malware. Autoblog must detonate all advertising in a sandbox/dev-prod-mirror environment and get certified by two independent third parties (minimum) that say this website is ok to visit without an adblocker and Verizon cannot self-certify their own websites.
For the people buying campaigns, there must be three people minimum in a company and that corporation will be held by a legal and financially binding agreement to pay for all damages caused by their ad.
There must be no anonymous campaigns, the person buying it must also be willing to pay out $50,000 at a minimum should something bad happen and autoblog delivers drive-by malvertising from hacks, trojan horse, the buyer lied, etc.
Until Autoblog is willing to pay for damages/guarantee such, and should something slip through vetting/certification, they will need to pursue the ad-buyer for damages and complete a root-cause analysis to prevent such from happening again.
Advertising will continue to be blocked until all of the above is guaranteeed.
TechTornado
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