Monitisation strategy and CX
I read an article on my mobile and you put a big box in the middle of the article explaining that it's exclusive content and I can either login or read more... Something like this. I click read more (I'm not a member yet) and the website redirect me to an faq page that explain everything but nothing about the fees (transparency issue... And I think... It's going to be expensive) . I click on the hamburger nav and I see a beautiful cta 'join extra crunch'. I click the cta and you redirect me to the faq page (and I now think... Why are they shy about their fees? Are they not confident about their service?) . So now I decide to go back to the article page click login and from there you direct me to a login page where I click on sign up. On the sign up page you are happy to take all my personal details without giving me information on the fees. So I give you all fake details and I put my dob like if I'm 16 years (mistake)... Now I cannot proceed because I'm under age... I give up.
It is not easy to monitize but it seems that you make it even harder for me and you :)! UX... So obvious and so challanging. I hope to hear from you soon... Maybe I wasn't in a dead end but as it felt a primary red route on the article page that I was reading the CX was a bad... Shame it was an interesting article!