By hiring real journalists that take their jobs seriously enough by honestly reporting unslanted news that we can all read and satisfy ourselves that we read a story from a real professional. We could call it real news! I think it would catch on at least to the intelligent readers that long for honest reporting! Look at the story about the recounting in Maricopa County for instance, you could not glean any sort of unbiased reporting in that story right? Let's get real and honestly report that it was an editorial and not real news!