Editorial Curation - Non-news
Can you please explain what has happened to AOL’s editorial content and news curation this week?
The leading stories now appear increasingly disconnected from what could reasonably be described as important or relevant news. Many are banal, misleadingly presented and heavily sensationalised, using phrases such as “devastating news” to entice readers into articles whose actual content bears little relation to the headline.
One recent example was a headline about the death of someone connected with MasterChef. Concerned, I opened it, only to discover that the story apparently related to the Turkish edition of the programme. While any death is regrettable, presenting this as a major breaking story to a UK audience felt deliberately misleading and designed primarily to generate clicks.
This is far from an isolated example. There now appears to be an extraordinary preoccupation with celebrity trivia, contrived outrage and stories that are neither particularly significant nor accurately represented by their headlines.
Has AOL introduced a new algorithm, changed its content provider, or altered who is responsible for editorial oversight? Whatever has changed, the result feels less like curated news and more like indiscriminate clickbait.
I have never relied upon AOL as my principal news source, but its news page previously offered a useful overview of current events. In its present form, it has become virtually unusable.
I would appreciate a substantive explanation of what has changed and whether AOL intends to restore some degree of editorial judgement, accuracy and relevance.