Color combinations of ads.!
I am elderly w/ all the issues, the use of colors in Ads are important ! As we age it is difficult to read a lot of the mail. Eg. Yellow and white, there are other combinations! I suggest. Alerting your advertisers if they want older generations to read they do some research and change their ads accordingly. There are a lot of us out here!
Also be sensitive to hard to hear clients!
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